Web3 landing-page checklist: 15 checks before you buy more traffic

A web3 landing page can lose visitors even when the product is good, because the page answers questions the team has rather than questions a stranger has. Below is a fifteen-point checklist you can run yourself in twenty minutes. It costs nothing. If your page passes all fifteen, you do not need a teardown.

Read the page on your phone, logged out, wallet disconnected, with a timer. That is how many first visits happen.

1. The eight-second test

• Cover the logo and the word "Solana" and read the hero. Can a newcomer say in one sentence what the product does and for whom? "The future of liquidity" fails. "Borrow USDC against your staked SOL without unstaking" passes.
• Is there exactly one primary action above the fold? Two equal buttons ("Launch app" and "Read docs") split the visitor's attention.
• Does the headline name the visitor's problem or only your solution? Problems pull; feature lists push.

2. Is this real?

• Numbers a visitor can verify beat numbers they must take on faith. A live TVL or transaction counter that links to an explorer can be checked; a vague adjective cannot.
• Are audits linked to the actual report, with the date and the auditor's name, or only shown as logos?
• Is the team either named or explicitly pseudonymous with a reason? Silence on the question reads as hiding.
• Does the page show anything with a date on it (changelog, last release, last blog post)? A page with no dates can look abandoned even when the product ships weekly.

3. Is this for me?

• Does the page say who it is not for? Excluding the wrong visitor makes the right one trust you more.
• Are the prerequisites stated (which wallet, which chain, minimum amount, geography restrictions)? Discovering them after clicking "Launch" is a silent exit.
• Does the copy use terms the visitor already uses, or terms you invented? Every invented noun costs a sentence of explanation the visitor may not read.

4. Why now, and what happens when I click?

• Is there a reason to act today that is true and specific (points epoch ends on a date, cap on the vault, fee tier), or only urgency language?
• Does the button text say what happens next ("Connect wallet to see your rate") or only "Get started"?
• Is the wallet-connect step the first thing the app asks for? If a visitor must connect before seeing anything, the page has to have already earned that trust.

5. Technical quick-check without tools

• View the page source. Is there a real title tag and a meta description, or does the tab say "Vite App"? This is what shows in shared links and search results.
• Click every link in the footer and nav. Dead docs links and empty social profiles are read as signals about the product, not about the webmaster.

How to score it

Count the checks you pass honestly, or better, ask someone outside crypto to read the page for eight seconds and tell you what it sells. If you fail several of these, fixing the page is cheaper than buying traffic to a page that leaks.

What a teardown adds

The checklist tells you where the page is weak. A teardown is a written document that says what to write instead, in what order, and how your page reads next to the two or three alternatives your visitor is comparing you with. The offer page describes the document, its sections and the 24-hour turnaround from a matched USDC payment on Solana.